NEW YORK, NY – December 9, 2025 – Brandlight, the market leader in AI visibility, today announced a strategic partnership with Demand Spring, the leading B2B marketing consultancy. This collaboration combines Brandlight's specialized platform for tracking and analyzing AI search presence with Demand Spring's proven expertise in marketing strategy and content optimization.
As buyers and consumers increasingly rely on AI platforms like ChatGPT, Gemini, and Google AI Overviews for information and recommendations, traditional SEO strategies are no longer enough. Brandlight.ai empowers brands to shape and govern their presence in the era of AI-driven search, providing tools and insights to help brands monitor, optimize, and influence how AI models perceive and present their narratives. Brandlight's platform offers real-time tracking of brand mentions across AI platforms, sentiment analysis, and identification of key content sources influencing AI-generated answers.
Through this partnership, Demand Spring will offer an end-to-end AI Search Visibility solution that combines Brandlight's real-time AI visibility data with Demand Spring's consultancy and coaching—helping teams turn insights into action by refining semantic content strategies, building AI personas, and developing on-site and off-site skills through an audit process. Companies will be able to improve content across technical SEO, content planning, social, PR, and earned/paid media as AI search reshapes the entire marketing funnel.
Uri Gafni, Co-Founder and Chief Business Officer at Brandlight, emphasized how the partnership operationalizes platform insights:
"The generative AI landscape is an ever-moving target, as our platform shows with continuous shifts in authoritative domains, answer compositions, and engine preferences. We don't just track this change - we actively shape it. Our platform uncovers where a brand is winning or losing across every major LLM, identifying the root-cause drivers, and then recommends the exact interventions needed to improve visibility, sentiment, and conversion across the AI journey.
Our partnership with Demand Spring is powerful because it completes the loop: bringing the implementation and strategic execution muscle that operationalizes it inside the enterprise. Together, we're giving CMOs not just clarity, but a full-stack action plan to influence, improve, and dominate the AI-driven customer journey."
"We are excited to be partnering with Brandlight, a company that has become one of the emerging leaders in AI visibility," said Mark Emond, CEO at Demand Spring. "This partnership represents a great opportunity for Demand Spring to augment our AI visibility services with Brandlight's world-class platform. We will be able to provide CMOs and marketing leaders with a complete solution to measure, manage, and improve the visibility of their brand, products, and services in this new era of AI-driven search."
About Brandlight
Brandlightai is the AI Visibility market leader, providing Fortune 500 and global enterprises with the platform to monitor, measure, and influence how AI platforms represent them. Combining proprietary data, real-time sentiment tracking, and customized optimization strategies, Brandlight shines a light on the black box of AI search and enables clients to measure, influence, and grow their presence across AI Engines. In a zero-sum visibility game, Brandlight ensures your brand wins, today and into the future.
About Demand Spring
About Demand Spring For over 13 years, Demand Spring has partnered with some of the largest and fastest-growing B2B brands to elevate their marketing practices. Our approach blends leading-edge yet practical Revenue Marketing strategies with expertise in marketing technology, delivering measurable results. Now, as we enter the transformative AI era, Demand Spring is proud to help CMOs and their teams embrace innovation, drive optimization, and navigate the future of B2B marketing with confidence. At Demand Spring, we're not just adapting to change—we're leading the way forward. For more information, visit www.demandspring.com.
.png)
