The AI Market Just Became a Real Market

The AI Market Just Became a Real Market

AI has crossed a line.

It is no longer just where people ask questions. People are discovering products, making considerations, and soon, where purchases happen. What spanned across multiple platforms, is now happening in one place. 

Discovery, consideration, and conversion are collapsing into a single conversational surface.

For CMOs, this is no longer theoretical.

Today, we are announcing a $30M Series A, led by Pelion Ventures with participation from our existing investors to help enterprise brands operate inside this new reality and to roll out AI Ads and AI Commerce.

‍

‍

From Visibility to Action

Over the past year, we worked closely with dozens of Fortune 500 brands under the radar to understand and influence their AI visibility across environments like ChatGPT, Google AI Overviews, and Gemini.

What became clear quickly is that visibility was only Act One.

AI environments are turning into commercial ecosystems. Ads are entering conversations. Commerce is becoming agent driven. Decisions are made before a user ever reaches a website.

Marketing did not disappear. It moved.

Why This Moment Is Different

This shift is not waiting for organizational readiness.

In 2025, AI became the dominant discovery surface. In 2026, it becomes the store.

When that happens, CMOs will not be asked whether to participate. They will be asked how fast they can deploy spend into environments with no historical playbook, benchmarks, or attribution.

What We Are Rolling Out

With this round, we are expanding Brandlight beyond AI visibility into AI Ads
Understanding how ads surface, influence, and perform inside AI environments, AI Commerce, Monitoring and optimizing how products are recommended and transacted by AI agents

This is not optimization. It is infrastructure.

Act One

We are still early. This is Act One.

But the direction is clear. AI is becoming a primary marketing surface, and the brands that win will be the ones that build the right foundations before the market fully prices in the shift.

That is what this round is about. To our customers, advisors and our team, thank you. 

‍

Onward and upward,

Imri Marcus
CEO and Co Founder, Brandlight

‍