Brandlight Research: What Fortune 500 CMOs Revealed About the Future of AI Search
Nearly 9 in 10 marketing leaders have explicit board mandates to build an AI search strategy. But fewer than 1 in 4 have the operational practices in place to deliver.
This is the widening gap between executive pressure and marketing reality - and it's reshaping how brands compete for visibility, trust, and customer acquisition in 2026.
What's Inside The Report
This comprehensive study surveyed 503 CMOs at companies with $500M+ in revenue across industries, including CPG, Retail, Financial Services, Commerce, Automotive, Insurance, Beauty, and Pharmaceuticals. You'll discover:
How top brands are reallocating budgets to capture AI search share of voice
Which industries are seeing the highest AI search traffic and impact
The specific barriers preventing faster investment and adoption
What CMOs really think about their competitive positioning
How leadership teams are measuring success in AI-powered discovery
We look forward to sharing our analysis with you and your team.
